- Consumer and markets
Consumer Behaviour Study
Digital consumer observatory
Market analysis from the consumer perspective.
Knowledge of the current market situation, consumer habits and preferences, brand positioning and new product launches makes it possible to anticipate future consumption scenarios and gain a perspective of a sector or product category, supporting informed decision-making.
The Digital consumer observatory is a tool that makes it possible to anticipate and identify new business opportunities through the use of different methodologies, researching current and potential customers, brands, product categories and sectors from a holistic perspective aligned with market trends.
At AINIA, we add value
- We research current and potential customers, brands, product categories and sectors from a holistic perspective aligned with market trends.
- Broad, evolving view of the market situation under study.
- Knowledge of the current sector environment and the options available to its consumers.
Consumer study: Digital consumer observatory
- Applications
- Knowledge of a sector or product category from the consumer perspective
- Understanding of the preferences declared by consumers in digital media and social networks
- Analysis of the current market context of a sector or category
- Identification of consumer segments
- Impact and benefits
- Support in identifying market needs
- Guidance and inspiration for future developments according to consumers’ tastes and preferences
- Decision-making based on a statistically significant analysis of consumer behaviour patterns
AINIA Consumer Barometer
AINIA Consumer Barometer The food market from the consumer perspective – April 2021
At AINIA, we have launched the first annual consumer barometer, with the participation of 3,238 consumers, with the aim of helping food companies answer many of their questions and address highly relevant topics such as health, sustainability, packaging and innovation.
The report is free of charge for companies associated with AINIA Network.
Functional foods: what are they for consumers and what do they expect from them?
Present and future of plant-based drinks. What do consumers think? (I)
Present and future of plant-based drinks. What do consumers think? (II)
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