{"id":72364,"date":"2023-06-01T00:00:00","date_gmt":"2023-06-01T00:00:00","guid":{"rendered":"https:\/\/ainia.endesarrollo.pro\/transparencia\/cosmefeel\/"},"modified":"2023-06-01T00:00:00","modified_gmt":"2023-06-01T00:00:00","slug":"cosmefeel","status":"publish","type":"transparencia","link":"https:\/\/ainia.endesarrollo.pro\/pt\/transparencia\/cosmefeel\/","title":{"rendered":"COSMEFEEL"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<h2>Objetivo<\/h2>\n<p>Desenvolvimento da neuroci\u00eancia aplicada \u00e0 avalia\u00e7\u00e3o sensorial dos produtos cosm\u00e9ticos com o objetivo de aportar \u00e0 investiga\u00e7\u00e3o sensorial e do consumidor um valor diferencial ao integrar a componente emocional medida de forma objetiva. Assim, o objetivo geral \u00e9 o desenvolvimento de metodologias baseadas na aplica\u00e7\u00e3o de ferramentas de neuroci\u00eancia como a eletroencefalografia, a express\u00e3o facial autom\u00e1tica e a resposta galv\u00e2nica da pele para avaliar as altera\u00e7\u00f5es fisiol\u00f3gicas e emocionais do consumidor durante o consumo, uso ou aplica\u00e7\u00e3o de produtos cosm\u00e9ticos. <\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Atividades<\/h2>\n<ol>\n<li>Estudo preliminar sobre o uso de ferramentas de neuroci\u00eancia para a avalia\u00e7\u00e3o sensorial de produtos cosm\u00e9ticos.<\/li>\n<li>Desenvolvimento das tecnologias de neuroci\u00eancia selecionadas.<\/li>\n<li>Defini\u00e7\u00e3o das necessidades das empresas e desenho dos casos pr\u00e1ticos de investiga\u00e7\u00e3o com consumidores em produtos de cosm\u00e9tica.<\/li>\n<li>Casos pr\u00e1ticos com consumidores. Trabalhos de campo. <\/li>\n<li>Aplicabilidade das ferramentas de neuroci\u00eancia \u00e0 avalia\u00e7\u00e3o sensorial de produtos cosm\u00e9ticos.<\/li>\n<li>Comunica\u00e7\u00e3o e difus\u00e3o do projeto<\/li>\n<li>Transfer\u00eancia e promo\u00e7\u00e3o de resultados<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Resultados<\/h2>\n<ul>\n<li>O \u00cdndice de Motiva\u00e7\u00e3o obtido mediante eletroencefalografia demonstrou, em determinados contextos sensoriais, uma maior capacidade para discriminar entre amostras cosm\u00e9ticas do que as medidas tradicionais de aceitabilidade e as emo\u00e7\u00f5es auto-reportadas, especialmente na avalia\u00e7\u00e3o de fragr\u00e2ncias.<\/li>\n<li>Os resultados confirmam que as m\u00e9tricas de neuroci\u00eancia n\u00e3o substituem as t\u00e9cnicas cl\u00e1ssicas, mas complementam-nas, aportando informa\u00e7\u00e3o diferencial sobre a motiva\u00e7\u00e3o e a experi\u00eancia de uso que nem sempre \u00e9 expl\u00edcita para o consumidor.<\/li>\n<li>Foi identificado que fatores experimentais como o movimento, a modalidade sensorial ou a abertura dos olhos influenciam de forma significativa os sinais neurofisiol\u00f3gicos, o que delimita claramente as condi\u00e7\u00f5es atuais de aplica\u00e7\u00e3o destas t\u00e9cnicas.<\/li>\n<li>A an\u00e1lise neurocient\u00edfica permitiu detetar efeitos n\u00e3o captados pelos testes tradicionais, como a influ\u00eancia da imagem de marca e da embalagem sobre a perce\u00e7\u00e3o sensorial do produto ap\u00f3s um uso prolongado.<\/li>\n<li>Outras m\u00e9tricas, como os indicadores de ativa\u00e7\u00e3o cerebral ou a resposta galv\u00e2nica da pele, encontram-se ainda em fase explorat\u00f3ria e requerem maior valida\u00e7\u00e3o te\u00f3rica e experimental antes da sua utiliza\u00e7\u00e3o operacional em cosm\u00e9tica.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Difus\u00e3o\/Transfer\u00eancia<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/09\/07_-COSMEFEEL-1.pdf\" data-wpel-link=\"internal\">Poster projeto <\/a><\/li>\n<\/ul>\n<p>Notas de imprensa<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-desarrollara-13-nuevos-proyectos-de-id-financiados-por-ivace\/\" data-wpel-link=\"internal\">AINIA desenvolver\u00e1 13 novos projetos de I+D financiados pelo IVACE<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aplicara-la-neurociencia-en-la-investigacion-sensorial-de-productos-cosmeticos\/\">AINIA aplicar\u00e1 a neuroci\u00eancia na investiga\u00e7\u00e3o sensorial de produtos cosm\u00e9ticos<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/nuevos-procesos-obtencion-sostenible-ingredientes-tendencias-consumo-regulacion-principales-retos-sector-cosmetico\/\">Novos processos para a obten\u00e7\u00e3o sustent\u00e1vel de ingredientes, tend\u00eancias e regula\u00e7\u00e3o, principais desafios do setor cosm\u00e9tico<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aimplas-feeling-innovation-by-stanpa-presentan-soluciones-mas-innovadoras-packaging-cosmetico-sostenible\/\">AINIA, AIMPLAS e Feeling Innovation by Stanpa apresentam as solu\u00e7\u00f5es mais inovadoras em packaging cosm\u00e9tico sustent\u00e1vel<\/a><br \/>\nII Encontro de Inova\u00e7\u00e3o em packaging cosm\u00e9tico<\/p>\n<\/li>\n<\/ul>\n<p>Artigos de divulga\u00e7\u00e3o<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/neurociencia-investigar-emociones-cosmeticos\/\">A neuroci\u00eancia, ferramenta-chave para investigar as emo\u00e7\u00f5es que os cosm\u00e9ticos nos provocam<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/innovacion-cosmeticos-sensorialidad\/\">Inova\u00e7\u00e3o em cosm\u00e9ticos: a chave est\u00e1 na sensorialidade<\/a><\/li>\n<\/ul>\n<p>Comunica\u00e7\u00e3o interna<\/p>\n<ul>\n<li><a href=\"https:\/\/agora.ainia.es\/hemos-presentado-13-propuestas-a-la-convocatoria-de-ayudas-ivace-feder-2023-y-una-a-la-dgi\/\" data-wpel-link=\"internal\">Apresent\u00e1mos 13 propostas \u00e0 convocat\u00f3ria de Apoios IVACE-FEDER 2023 e uma \u00e0 DGI<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-154643\" src=\"https:\/\/ainia.endesarrollo.pro\/wp-content\/uploads\/logo-ivace-feder-2022.png\" alt=\"logo ivace feder 2022\" width=\"602\" height=\"63\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neuroci\u00eancia aplicada \u00e0 experi\u00eancia emocional do consumidor em produtos cosm\u00e9ticos<\/p>\n","protected":false},"featured_media":72365,"template":"","meta":{"_acf_changed":false,"footnotes":""},"transparencia_ainia_cat":[234],"transparencia_ainia_tag":[],"class_list":["post-72364","transparencia","type-transparencia","status-publish","has-post-thumbnail","hentry","transparencia_ainia_cat-subvencoes-apoios-publicos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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