{"id":72407,"date":"2023-06-01T00:00:00","date_gmt":"2023-06-01T00:00:00","guid":{"rendered":"https:\/\/ainia.endesarrollo.pro\/transparencia\/cosmefeel\/"},"modified":"2023-06-01T00:00:00","modified_gmt":"2023-06-01T00:00:00","slug":"cosmefeel","status":"publish","type":"transparencia","link":"https:\/\/ainia.endesarrollo.pro\/fr\/transparencia\/cosmefeel\/","title":{"rendered":"COSMEFEEL"},"content":{"rendered":"<p style=\"text-align: justify;\">\n<h2>Objectif<\/h2>\n<p>D\u00e9veloppement de la neurocscience appliqu\u00e9e \u00e0 l\u2019\u00e9valuation sensorielle des produits cosm\u00e9tiques, afin d\u2019apporter \u00e0 la recherche sensorielle et consommateur une valeur diff\u00e9rentielle en int\u00e9grant la composante \u00e9motionnelle mesur\u00e9e de mani\u00e8re objective. Ainsi, l\u2019objectif g\u00e9n\u00e9ral consiste \u00e0 d\u00e9velopper des m\u00e9thodologies bas\u00e9es sur l\u2019application d\u2019outils de neurocscience tels que l\u2019\u00e9lectroenc\u00e9phalographie, l\u2019expression faciale automatique et la r\u00e9ponse galvanique de la peau, afin d\u2019\u00e9valuer les changements physiologiques et \u00e9motionnels du consommateur pendant la consommation, l\u2019utilisation ou l\u2019application de produits cosm\u00e9tiques. <\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Activit\u00e9s<\/h2>\n<ol>\n<li>\u00c9tude pr\u00e9liminaire sur l\u2019utilisation d\u2019outils de neurocscience pour l\u2019\u00e9valuation sensorielle des produits cosm\u00e9tiques.<\/li>\n<li>D\u00e9veloppement des technologies de neurocscience s\u00e9lectionn\u00e9es.<\/li>\n<li>D\u00e9finition des besoins des entreprises et conception des cas pratiques de recherche aupr\u00e8s des consommateurs sur des produits cosm\u00e9tiques.<\/li>\n<li>Cas pratiques avec des consommateurs. Travaux de terrain. <\/li>\n<li>Applicabilit\u00e9 des outils de neurocscience \u00e0 l\u2019\u00e9valuation sensorielle des produits cosm\u00e9tiques.<\/li>\n<li>Communication et diffusion du projet<\/li>\n<li>Transfert et promotion des r\u00e9sultats<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>R\u00e9sultats<\/h2>\n<ul>\n<li>L\u2019Indice de Motivation obtenu par \u00e9lectroenc\u00e9phalographie a d\u00e9montr\u00e9, dans certains contextes sensoriels, une plus grande capacit\u00e9 \u00e0 discriminer entre des \u00e9chantillons cosm\u00e9tiques que les mesures traditionnelles d\u2019acceptabilit\u00e9 et les \u00e9motions auto-rapport\u00e9es, en particulier dans l\u2019\u00e9valuation des fragrances.<\/li>\n<li>Les r\u00e9sultats confirment que les m\u00e9triques de neurocscience ne remplacent pas les techniques classiques, mais les compl\u00e8tent, en apportant des informations diff\u00e9rentielles sur la motivation et l\u2019exp\u00e9rience d\u2019utilisation qui ne sont pas toujours explicites pour le consommateur.<\/li>\n<li>Il a \u00e9t\u00e9 identifi\u00e9 que des facteurs exp\u00e9rimentaux tels que le mouvement, la modalit\u00e9 sensorielle ou l\u2019ouverture des yeux influencent de mani\u00e8re significative les signaux neurophysiologiques, ce qui d\u00e9limite clairement les conditions actuelles d\u2019application de ces techniques.<\/li>\n<li>L\u2019analyse neurocscientifique a permis de d\u00e9tecter des effets non capt\u00e9s par les tests traditionnels, tels que l\u2019influence de l\u2019image de marque et de l\u2019emballage sur la perception sensorielle du produit apr\u00e8s une utilisation prolong\u00e9e.<\/li>\n<li>D\u2019autres m\u00e9triques, comme les indicateurs d\u2019activation c\u00e9r\u00e9brale ou la r\u00e9ponse galvanique de la peau, se trouvent encore en phase exploratoire et n\u00e9cessitent une validation th\u00e9orique et exp\u00e9rimentale plus pouss\u00e9e avant leur utilisation op\u00e9rationnelle en cosm\u00e9tique.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Diffusion\/Transfert<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/wp-content\/uploads\/2021\/09\/07_-COSMEFEEL-1.pdf\" data-wpel-link=\"internal\">Poster du projet <\/a><\/li>\n<\/ul>\n<p>Communiqu\u00e9s de presse<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-desarrollara-13-nuevos-proyectos-de-id-financiados-por-ivace\/\" data-wpel-link=\"internal\">AINIA d\u00e9veloppera 13 nouveaux projets de R&#038;D financ\u00e9s par l\u2019IVACE<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aplicara-la-neurociencia-en-la-investigacion-sensorial-de-productos-cosmeticos\/\">AINIA appliquera la neurocscience \u00e0 la recherche sensorielle sur les produits cosm\u00e9tiques<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/nuevos-procesos-obtencion-sostenible-ingredientes-tendencias-consumo-regulacion-principales-retos-sector-cosmetico\/\">Nouveaux proc\u00e9d\u00e9s pour l\u2019obtention durable d\u2019ingr\u00e9dients, tendances et r\u00e9glementation : principaux d\u00e9fis du secteur cosm\u00e9tique<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/ainia-aimplas-feeling-innovation-by-stanpa-presentan-soluciones-mas-innovadoras-packaging-cosmetico-sostenible\/\">AINIA, AIMPLAS et Feeling Innovation by Stanpa pr\u00e9sentent les solutions les plus innovantes en packaging cosm\u00e9tique durable<\/a><br \/>\nIIe Rencontre d\u2019Innovation en packaging cosm\u00e9tique<\/li>\n<\/ul>\n<p>Articles de vulgarisation<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/neurociencia-investigar-emociones-cosmeticos\/\">La neurocscience, un outil cl\u00e9 pour \u00e9tudier les \u00e9motions que suscitent les cosm\u00e9tiques<\/a><\/li>\n<li><a href=\"https:\/\/www.ainia.com\/ainia-news\/innovacion-cosmeticos-sensorialidad\/\">Innovation en cosm\u00e9tique : la cl\u00e9 r\u00e9side dans la sensorialit\u00e9<\/a><\/li>\n<\/ul>\n<p>Communication interne<\/p>\n<ul>\n<li><a href=\"https:\/\/agora.ainia.es\/hemos-presentado-13-propuestas-a-la-convocatoria-de-ayudas-ivace-feder-2023-y-una-a-la-dgi\/\" data-wpel-link=\"internal\">Nous avons pr\u00e9sent\u00e9 13 propositions \u00e0 l\u2019appel \u00e0 aides IVACE-FEDER 2023 et une \u00e0 la DGI<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-154643\" src=\"https:\/\/ainia.endesarrollo.pro\/wp-content\/uploads\/logo-ivace-feder-2022.png\" alt=\"logo ivace feder 2022\" width=\"602\" height=\"63\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neurocscience appliqu\u00e9e \u00e0 l\u2019exp\u00e9rience \u00e9motionnelle du consommateur dans les produits cosm\u00e9tiques<\/p>\n","protected":false},"featured_media":72408,"template":"","meta":{"_acf_changed":false,"footnotes":""},"transparencia_ainia_cat":[235],"transparencia_ainia_tag":[],"class_list":["post-72407","transparencia","type-transparencia","status-publish","has-post-thumbnail","hentry","transparencia_ainia_cat-subventions-aides-publiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>COSMEFEEL - AINIA<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COSMEFEEL - AINIA\" \/>\n<meta property=\"og:description\" content=\"Neurocscience appliqu\u00e9e \u00e0 l\u2019exp\u00e9rience \u00e9motionnelle du consommateur dans les produits cosm\u00e9tiques\" \/>\n<meta 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