{"id":72457,"date":"2023-07-20T00:00:00","date_gmt":"2023-07-20T00:00:00","guid":{"rendered":"https:\/\/ainia.endesarrollo.pro\/transparencia\/breadcrumb\/"},"modified":"2023-07-20T00:00:00","modified_gmt":"2023-07-20T00:00:00","slug":"breadcrumb","status":"publish","type":"transparencia","link":"https:\/\/ainia.endesarrollo.pro\/en\/transparencia\/breadcrumb\/","title":{"rendered":"Breadcrumb"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h2>Objective<\/h2>\n<p>BREADCRUMB is a dual approach which first prevents the generation of food waste by \u201crebalancing\u201d food marketing standards and then improves market access for suboptimal foods to prevent them from becoming food waste.<\/p>\n<p>&nbsp;<\/p>\n<h2>Activities<\/h2>\n<ol>\n<li>Create an inventory of interrelated private and public food marketing standards, providing an understanding of their purpose and nature.<\/li>\n<li>Create an empirical evidence base to generate food waste estimates related to marketing standards for five food products: fruit and vegetables, meat, eggs, cereals and fish.<\/li>\n<li>Model the underlying mechanisms through which marketing standards lead to the generation of food waste.<\/li>\n<li>Improve market access for suboptimal foods by guiding food companies in selecting appropriate marketing channels and quantifying their commercial value, as well as fostering a shift in consumer acceptance of suboptimal foods, through operational and policy guidance on how to prevent\/reduce food waste related to marketing standards. <\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\n<h2>Dissemination\/Transfer<\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-159105 size-full\" src=\"https:\/\/ainia.endesarrollo.pro\/wp-content\/uploads\/EN-Funded-by-the-EU-POS-400x84-1.png\" alt=\"EN-Funded-by-the-EU-\" width=\"400\" height=\"84\"><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evidence-based food chain solutions to prevent and reduce food waste related to marketing.<\/p>\n","protected":false},"featured_media":54678,"template":"","meta":{"_acf_changed":false,"footnotes":""},"transparencia_ainia_cat":[236],"transparencia_ainia_tag":[],"class_list":["post-72457","transparencia","type-transparencia","status-publish","has-post-thumbnail","hentry","transparencia_ainia_cat-subsidies-public-funding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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