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The launch of new products and innovation capability <\/span>are considered key competitive tools for a company\u2019s survival and growth in the market, as well as for maintaining its competitive position.<\/p>The agri-food sector requires a high level of dynamism and is constantly evolving, continuously launching new products onto the market. Existing competition forces companies in the agri-food sector to seek alternatives to differentiate themselves from competitors through the development of innovative and attractive products for consumers.<\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t